HYBE Corporation, one of the biggest entertainment companies in South Korea, has created chart-topping groups like BTS that have permanently shaped the K-Pop industry. Through its global outreach, HYBE has expanded internationally, breaking into the Western and Latin American music industries and making its mark on global entertainment with successful global group endeavors like KATSEYE and Santos Bravos with HYBE x Geffen Records, HYBE America, and HYBE Latin America. Moderated by Gretchen Morgan and Jocelyn Yu, this panel discussion will explore HYBE’s vision for exporting the Idol System to the West and Latin America and how they continue to evolve. Attendees will hear about the label’s successful group endeavors, current comebacks, and their strategic path forward as they continue to make a mark in the global industry.