Hear from Bonnaroo Festival Director Brad Parker and C3 Presents’ Director of Project Management Shelby Goodsell on the impact music festivals like Bonnaroo have on the community and industry, and how to adapt in the face of challenges. With over a decade of experience in producing world-class live events, Brad offers a deep dive into the day-to-day business operations of festivals, the economic and cultural impact of large-scale live events, and all the moving parts that work together to create the final outcome.

Moderated by Belmont’s Associate Professor of Media & Entertainment Industries, Ken Spring.