Jackie Augustus is a Strategic Partner Manager on the Meta Music Partnerships team, residing out of Nashville.

She spent most of her professional career as Head of Digital Marketing at Scooter Braun’s SB Projects, a diversified entertainment and media company with ventures at the intersection of music, film, television, technology, brands, culture and social good. Augustus managed numerous exclusive activations under the SB Projects digital umbrella, including social strategies for their elite roster of artists such as Justin Bieber, Ariana Grande, J Balvin, and Demi Lovato, to name a few.

Augustus’ unique career trajectory began in 2009 when she launched Justin Bieber fan account @BieberArmy on Twitter, rapidly gaining worldwide recognition from millions of fans and eventually catching the attention of Braun and Bieber. Augustus then began collaborating with Braun on communicating Bieber updates to his fans, and in 2012 Braun recruited her to join the SB Projects team in Los Angeles, where she lived for six years.

Augustus remains at the forefront of how digital media connects an artist to their audience and continues to navigate the ever-changing digital landscape.