Making music for advertising is a crazy journey.  Come hear the inside story, given to you honestly by the people that do it everyday.  These key players will walk you through the process of creating an original song for one of the biggest (and coolest) brands in the world… IKEA.  You’ll go inside the first creative meetings at the ad agency.  You’ll see the initial brief for the spot and how the creative team interpreted it.  You’ll hear some of the original demos and experience the back and forth of the creation process.  And, you’ll see the finished spot that went to air.

Then, the panel will reveal their winners for the Belmont Creates For IKEA project, a unique and rare exercise where Belmont students write, record, and submit original songs for the very spot that was the topic of the panel. The selected songs will be synched to picture, viewed during the panel, and discussed by the panelists. Want to submit? Check out the details here.

Finally, an incredibly cool and real life opportunity with IKEA will be announced.  You will NOT want to miss this.